Writing for Gain.
Hawley Press. Marketing for Makers.
You already have the customers. You're just not hearing from them again.Email campaigns, list builds, landing pages, and database activation that turns one-time visitors into regulars and advocates.
Sound familiar?
They rave about it at the cafe or cellar door, then drive off and you never hear from them again. Maybe you score a nice Google review. You know you should email your customer list; you don't know what to say, and there's never time. Summer's flat out, winter's a ghost town.The product isn't the problem. The products are brilliant. It's everything that happens after they leave. Through all the noise - AI, social media, online trends - nothing beats a strong web presence and a list you actually own. And now that AI answers half the searches before anyone clicks, the customers you own matter more than ever.Don't lean on the reviews to do it all for you. A tourist reads your five stars, then does what everyone does - checks your website and your socials before they commit. If what they find looks thin or hasn't been touched in two years, the doubt creeps straight back in. Great reviews get you considered; a solid web presence closes it.Strangers spending their holiday money want to see you're the real thing before they drive forty minutes out of their way. They want to call. To book. To see the proof you're open today.
Getting them back.
We build and write the small set of things that maximise visitor yield.Email Campaigns - Still the most underrated and under-utilised form of marketing across Tassie. Includes campaign ideas, email copy, social posts and reporting.Database Activation - Muster years of scattered customer data into one list, and wake it up.Website and Landing Pages - A clean, modern presence that anchors your Google Profile, displays your current menu/offer, and converts browsers into paying foot traffic.
Regional Spotlight
An initiative connecting high-yield tourist traffic directly to local makers, producers, and cellar doors across the Cradle Coast region.
Community Presence
Partnering with regional art hubs and markets to give local creatives and community associations a professional digital footprint that drives foot traffic.
